yup i agree with u on the obnoxious part. But i must admit that being obnoxious helps ads stand out; it catches the viewers' attention like all controversial issues do. So it isnt really a bad thing when it comes to ads.
“We are always more anxious to be distinguished for a talent which we do not possess, than to be praised for the fifteen which we do possess” - Mark Twain
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Plus, I really don't think guns should be in adverts.